As a Milanese architect and designer, he began work with his brothers Livio and Pier Giacomo in 1938. A great master of Italian design, he helped found ADI in the 1950s. He has received eight Compassi d'Oro awards throughout his career. His distinctive style is an unique blend of simplicity, irony and fun, showing an understanding in the way objects are used with regards to potential offered by technology and new materials.